Here’s a brief introduction to font types for your next signage project.

Fonts are mainly categorised into 4 different types: Serif, Sans Serif, Script & Display/Decorative.

1. Serif

What makes a font Serifs? To know that, first notice the corners of each letters. If there is a short line or an arch at the corners or the font, then it is a Serif font type. Common serif font styles are: Times New Roman, Garamond, Century. 

Serif fonts are suitable with brands which aim to elude a sense of sophistication and elegance. It also gives a stronger sense of stability, respectable image that improves its authority in their respective industries. Brand examples that uses serif fonts are:

2. Sans Serif

San Serif fonts are letters that have clean and straight edges. Sans serif fonts are popular due to its simplicity, readibility and clean look. 

Sans Serif fonts are used in brands which seek to protray a simple and neat brand image. Brand examples that uses sans serif fonts are: 

3. Script

Script fonts resembles a natural handwritten look. There are a wide variety of script fonts for selection and each brings a different feeling and mood, just like how different hand writing from people each gives as different impressions. 

Script fonts gives brands a more personal and emotional touch to it. Several popular brands that uses script fonts are:

4. Decorative/Display

Fonts are does not following a traditional shape or style, generally fall under the decorative font styles. Decorative font styles consist of a wide variety of sub categories ranging from “art decor, stenciled to gothic, medieval”.